Marketing WordPress

Why WordPress is the best CMS for small business over Wix and Squarespace

I recently delivered a client from Wix to WordPress. What a headache. But in the end, the client had a self manageable website that was flexible, easy to update, and optimized for SEO among other needs. They loved WordPress, here’s why:

For many years, WordPress has been arguably the most popular CMS used to create a website. But for some time, its competitors Wix and Squarespace have made spectacular progress. So what do they have to offer and which system is best suited to your needs? Wix, Squarespace, or WordPress? 

Wix: a free plan with serious constraints 

With Wix, you don’t have to pay for hosting. You get access to hundreds of templates to choose the best website design. Each template is fully editable using an intuitive drag & drop function. 


It also comes with dozens of free and paid apps with which you can add new features. 


With Free and Connect Domain plans, your site will display ads. To remove these ads, you will need to upgrade to Combo or Unlimited plans. If you ever decide to migrate your site from Wix, it can be difficult to do so. 

Squarespace: beware of hidden costs! 

Squarespace is also a complete online website builder software. It offers its own branded hosting, so you won’t need to look for third-party services. The service also makes it possible to use several templates for your site at once. Squarespace offers a drag and drops site editor. To place the text, select any area, and start typing. You can also easily drag and drop elements on the pages to create your site layout. 


Squarespace offers limited integrations with third-party services, which can negatively impact the development of your site. 

The online store plan allows you to accept payments only through Stripe, Apple Pay, and PayPal. 

WordPress: unlimited freedom and possibilities 

WordPress is the world’s most popular website building platform. WordPress powers over 31% of all sites. It is the best website builder due to its popularity, great feature set, versatility, and ease of use. 

WordPress is a free open source CMS. This means that you have the most control over your website than any other website builder like Wix and Squarespace. 

To create a website on WordPress, you need to choose a hosting yourself and monitor timely payments. 

Why WordPress is the best CMS for small business over Wix and Squarespace. 

WordPress gives you complete control. It can be used to create any website, for example, an online store, community forums, a social network, a membership site, and more. 

There are thousands of ready-made WordPress themes that you can use to design your website. It also has intuitive editors that allow you to create your page layouts easily. 

You will also get access to thousands of free WordPress plugins that you can use to add additional functionality to your site. 

With security protocols, building a website with WordPress is always safe and secure. WordPress regularly updates its security measures or tools to protect the site from potential harm. 

WordPress has powerful security tools such as antivirus and Security to scan and detect spam links and malware regularly. With this, you can easily control the Security of your site with just one click. 

Wix, Squarespace, or WordPress? 

If you want a simple static page, a simple website builder software should do the trick. Beware of hidden fees, however, and remember that you are on property that you don’t own: Wix and Squarespace can close your account if your site does not meet their rules. If you want complete freedom, choose WordPress. 

By Terrell P. Pearson

Terrell Pearson is the creative mind behind NuCreature Media and NuCreature Ministry. He is a former chef for R&B singer Keith Sweat and lives in Chicago with his wife Deborah.

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