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Custom Postcards have become a staple for businesses that are set on a marketing strategy that connects with their customers and creates much needed results. The reason being that postcards are a powerful tool when created properly and are becoming increasingly more cost effective. All of these factors play into why postcards are so useful, but one of the best aspects of postcard printing is it’s sheer versatility.
First, it should be said what postcards don’t do. Postcards don’t share everything you do. It can be tempting to try to pack it all in there but we feel that this is the point that a postcard starts to lose its effectiveness. Theoretically, you could really pack a lot into a 4×6 space, but it doesn’t mean you should.
What postcards are really good for is communicating one specific message very effectively. Postcards have a great ability at getting an important message out to the masses. We see postcards used to announce discounts and sales, tell of a changing location, invite to a party or event and more! Before you or one of our graphic designers designs your postcard, make sure it has a clear goal and that the main message doesn’t get lost in other superfluous information. This can really be make or break for your postcard project.